Here at Frog & Toad, we take our sidewalk signage pretty seriously.
And by that we mean: we don’t take anything too seriously.
While that might sound like mixed messaging, one thing’s pretty crystal: a business’s identity is reflected in its sidewalk signs. And this is why we try and make you chuckle when you are passing on the sidewalk. We’re a funny little shop and enjoy what we do immensely. Here’s a look at some of our proudest moments captured in chalk on a black board for all of eternity. Or at least a week or so.
Instead of just dumb, they were now super dumb!
What began as a brainstorming session with ideas like “We need to have a pegasus sitting in a cup of Del’s lemonade and wearing sunglasses!!!” would soon turn into this:
Clean pants were not available.
But that isn’t the point. The point is that we really take pride in making our signs. We respect the process and follow the creative thread until it leads us through to its natural course. And we just really hope you like them. This whole thing is really all about catching your eye. Like we did for Groundhog Day.
We weren’t sure how to answer them.
Maret can be found at Frog & Toad in a locked basement room we call the “Art-O-Sphere” and is given lunch breaks every third Tuesday.
Lunch breaks would totally hamper her productivity.